About Us

The Cunning School of Thought.

Get people talking.

Rumour has it two thirds of the US economy is driven by buzz … and
rumour. When people like something they tell their friends.
Recommendation has credibility, integrity and authenticity. Our work
gets people talking. It’s infectious, like a virus.

Do whatever it takes.
Our work is impossible to
pigeon-hole and we like it that way. We don’t specialise in ads, sales
promotions, field marketing or PR. We simply do whatever it takes,
finding modern solutions to traditional problems.

Ideas are everything.
Without an idea, there is
nothing. Our mission is to create relevant ideas that engage and
inspire. Once we have the idea, we consider the best way(s) to present
it. We don’t like to constrain ourselves by predictable media spaces.
Media is everywhere. If we can’t find what we want, we’ll invent it.

Innovation, Innovation, Innovation.
Cunning invent
possibilities. Innovation is at the heart of our business. We believe
in challenging conventional wisdom to get a jump on the competition.
Ultimately, we believe that companies that don’t risk anything risk
much more.

Engagement is our goal.

Meet share of voice’s new friend … share of engagement. Understanding
what engages people is core to our business. We believe in an intimate,
qualitative understanding of our target audience. Getting up close and
personal enables us to get a deeper appreciation of what motivates
them. We bring these insights and learnings to the brief.

Tactical is the new Strategic.

Or they should at least have equal standing. It’s easy to get caught up
in the world of strategy, rather than rapidly implementing, learning
and improving. Good strategy directly combined with smart tactical
implementation is our ultimate goal.

No Fear.

All marketers are under intense pressure. At Cunning we believe the
work we do that is most valuable to our clients derives from open,
confident relationships. There should be no fear in addressing the
consumer. Nor in our business relationships with our clients.

Tight briefs are best.
Experience has shown us the
strongest creative solution is derived from a clear, single-minded
proposition. Sometimes this proposition is handed to us and sometimes
it needs to be developed. Either way, we are single-minded, rigorously
examining each and every brief.

Respect is due.

Respect between client and agency is paramount. Cunning embraces
collaborative working. We are open and ready to learn from our
customers, suppliers and other contacts. We work best with open-minded
clients who recognize the value of what we do and are prepared to
contribute to how we do it.

How we charge.
All clients are different and all
projects are different. As a result we’ve had to make our remuneration
model flexible, transparent and tailored to the job in hand.

What we do expect is an upfront discussion which allows us to
ensure that all our financial relationships are open and honest from
the outset.

Ideas are what we make and we expect to be paid for both their conception and activation.

And where appropriate be rewarded for their success.

It’s one thing to offset but most importantly we believe in carbon
reduction best practice. So as well as creating ideas that get talked
about, we’re also doing our bit for the environment.

We use bleach-free paper towels. Gino Skateboards to work. Jess cycles.
Ollie always switches the toilet lights off, John G insists on
renewable energy sourced electricity and walking or using public
transport to get to meetings is encouraged company wide. Just basic
stuff really.

We monitor our emissions through the Carbon Neutral Company and set annual targets for reduction.

We also offer Carbon Neutral communication programmes.